Months ago, it felt like a new generation was suddenly exposed to Gwyneth Paltrow’s disordered eating habits. Those of us who are long-time Paltrow watchers know that Gwyneth basically started Goop as a way to rebrand her unhealthy relationship with food. The first years of the Goop newsletter were mostly focused on Gwyneth doing endless “cleanses” and trying whatever half-remembered fad diet she heard about at a party. Her disordered eating has taken on new dimensions over the years and basically, the youths understand that Gwyneth is an Almond Mom who is too rich to swallow vitamins.

Still, there is a bizarre fascination with Gwyneth and what she’s selling. I get sucked into it too, I’m only human. Which is how I came to watch Gwyneth’s “In My Fridge” video, which was posted on goop’s Instagram. As in, Goop’s IG, not Gwyneth’s personal IG. She used the video to shill for some skincare products and she claims to always put her skincare stuff in her refrigerator. I also think this is in her Hamptons house? It feels beachy. Anyway, my first thought was that the fridge seems very shallow? Or is that an optical illusion because she has everything pushed to the front? I’m watching it again… no, her fridge really is that shallow, it’s so weird!!

The actual products in her fridge… it’s mostly beverages, dressings, sauces and skincare products, honestly. There’s very little food beyond some very tiny containers of “leftovers” (zucchini fritters and butter chicken) and yogurt. It’s mostly just milks, juices, ice tea, bottles of Pelligrino, maybe some soda or spritzers or something. Olives and I saw some eggs too. Where are the takeout containers? Where is the FOOD?

Photos courtesy of Backgrid, Cover Images.

Park City, UT – Actor Gwyneth Paltrow looks on before leaving the courtroom, Tuesday, March 21, 2023, in Park City, Utah, where she is accused in a lawsuit of crashing into a skier during a 2016 family ski vacation, leaving him with brain damage and four broken ribs. Terry Sanderson claims that the actor-turned-lifestyle influencer was cruising down the slopes so recklessly that they violently collided, leaving him on the ground as she and her entourage continued their descent down Deer Valley Resort, a skiers-only mountain known for its groomed runs, après-ski champagne yurts and posh clientele. (AP Photo/Rick Bowmer, Pool) Pictured: Gwyneth Paltrow BACKGRID USA 21 MARCH 2023 BYLINE MUST READ: AP Photo/Rick Bowmer, Pool / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

Park City, UT – Actor Gwyneth Paltrow looks on before leaving the courtroom, Tuesday, March 21, 2023, in Park City, Utah, where she is accused in a lawsuit of crashing into a skier during a 2016 family ski vacation, leaving him with brain damage and four broken ribs. Terry Sanderson claims that the actor-turned-lifestyle influencer was cruising down the slopes so recklessly that they violently collided, leaving him on the ground as she and her entourage continued their descent down Deer Valley Resort, a skiers-only mountain known for its groomed runs, après-ski champagne yurts and posh clientele. (AP Photo/Rick Bowmer, Pool) Pictured: Gwyneth Paltrow BACKGRID USA 21 MARCH 2023 BYLINE MUST READ: AP Photo/Rick Bowmer, Pool / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

Park City, UT – Gwyneth Paltrow enters the courtroom for her trial, Friday, March 24, 2023, in Park City, Utah, where she is accused in a lawsuit of crashing into a skier during a 2016 family ski vacation, leaving him with brain damage and four broken ribs. (AP Photo/Rick Bowmer, Pool) Pictured: Gwyneth Paltrow Skiing Lawsuit BACKGRID USA 22 MARCH 2023 BYLINE MUST READ: AP Photo/Rick Bowmer, Pool / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

Park City, UT – Gwyneth Paltrow enters the courtroom for her trial, Monday, March 27, 2023, in Park City, Utah. The man suing Gwyneth Paltrow over a 2016 skiing collision at one of the most upscale resorts in North America took the stand Monday, saying he was rammed into from behind and sent “absolutely flying.” (AP Photo/Rick Bowmer, Pool) Pictured: Gwyneth Paltrow Skiing Lawsuit BACKGRID USA 27 MARCH 2023 BYLINE MUST READ: AP Photo/Rick Bowmer, Pool / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

The traveling exhibition ‘Solaire Culture’ opening in celebration of Veuve Cliquot’s 250th anniversary Featuring: Gwyneth Paltrow Where: Los Angeles, California, United States When: 25 Oct 2022 Credit: Faye’s Vision/Cover Images

Traveling Exhibition `Solaire Culture` In Celebration Of Veuve Cliquot`s 250th Anniversary. Featuring: Gwyneth Paltrow Where: Los Angeles, California, United States When: 25 Oct 2022 Credit: BauerGriffin/ Images

The Daily Front Row’s Fashion Los Angeles Awards at the Beverly Hills Hotel. Featuring: Gwyneth Paltrow Where: Beverly Hills, California, United States When: 23 Apr 2023 Credit: Media Punch/INSTARimages

The Daily Front Row’s Fashion Los Angeles Awards at the Beverly Hills Hotel. Featuring: Gwyneth Paltrow Where: Beverly Hills, California, United States When: 23 Apr 2023 Credit: Media Punch/INSTARimages