Taylor Swift’s popularity exceeds the music scene as she is equally famous in the beauty world. New research claims the Grammy winner has emerged as the most popular online beauty influencer, beating Beyonce.

After successfully wrapping up 2023 with the Time’s Person Of The Year title, Taylor Swift is waiting to restart her record-breaking Eras Tour in February. The music legend has freshly joined the highly sought-after billionaire status and her increasing popularity in other industries suggests that there’s always a (blank) space for Tay Tay to venture into and become wildly successful if the Mirrorball chooses to.

Taylor Swift’s epic popularity beats Beyonce

New research of beauty and wellness marketplace Fresha reveals the online influence of several celebrities whose names came up with terms such as ‘skincare’, ‘beauty routine’, and ‘makeup’. Taylor Swift reigned on top of the beauty influencers’ list, with over 135,932 articles published on her.

Music legend Beyonce came in second place, while Hollywood icon Margot Robbie stood in third place with 78,072 articles that discussed her cosmetics, skincare, or hair throughout 2023.

Meghan Markle’s fresh glow is in ‘demand’

Meghan Markle was another highly popular celebrity, whose beauty routine is on netizens’ minds. The Duchess of Sussex, known for her fresh dewy and barely there nude looks, had 58,377 article article mentions where the focus was on her beauty routine, makeup and skincare.

For the former TV star, confidence is one of the key ingredients while choosing a look. Her former makeup artist Lydia Sellers once revealed her beauty secrets, saying: “No matter the occasion, Meghan always favors a fresh, glowing complexion. I love her confidence, and we always wanted to let her natural assets — like her perfect skin and freckles! — take center stage.”

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