You know it’s a good day when you can snort-giggle your way through a never-before-seen W Magazine editorial and say to yourself, “OMG WHY DID YOU AGREE TO THIS?” Tom Hiddleston *might* need to fire his publicist, his manager, and anyone else who gave the go-ahead for these photos – go here to see W Magazine’s NSFW, glorious Hiddlesdong editorial. The photos were taken back when Tom was in LA, although I don’t know if these are from his last visit a few weeks ago or from a few months ago. I do know that I cringed. It’s one thing to do a shirtless photoshoot for an artsy magazine. It’s quite another to strip down to your tight, white boxers and let everyone see the specifics of your bulge. I mean… Tom. Please. Don’t do this. I know it’s too late, but this was a trap and you fell into it, dong first. (And now I’m making myself laugh to the point where I can barely type.)

Even more hilarious? W Magazine posted these photos with an article called “Everything You Need to Know About Tom Hiddleston, Taylor Swift Boyfriend.” Obvious PR is Obvious. Even though I think Tom seemed a bit surly and overwhelmed, maybe he’s not. Maybe this is exactly what he wanted. He does tell W Magazine: “I’d make a terrible spy, because everybody knows who I am.” O RLY? A lot of people knew Tom Hiddleston, but now that he’s with Taylor Swift, everybody will know his name. And maybe that was his goal in the first place. But the thing about it is… he just seems super-thirsty. Like, “please, look at me, I’ll wear white boxers and everything!!”

Photos courtesy of Mona Kuhn/W Magazine.