Old Spice SWOT Analysis, Competitors & USP Old Spice Brand Analysis Old Spice Competition Competitors Below are the top 3 Old Spice competitors: 1. Axe 2. Right Guard 3. Gillette Click to see full answer. Accordingly, does Old Spice have any partnerships?With a nod to the new Hardest Working Collection, Old Spice’s partnership is helping amp up the Tough Mudder course with the iconic Mud Mile 2.0 and newly-created Pop & Lock obstacles as well as presentation of post-event rinse stations and changing areas.Also Know, how many Old Spice scents are there? All three scents are available in Antiperspirant /Deodorant, Body Wash, Body Spray, After Shave Lotions (each $4) and an all-new Cologne Spray ($7.99) at oldspice.com, drugstore.com or at your local corner store. Check out the accompanying videos on the Old Spice YouTube Channel Here. Correspondingly, which is better AXE or Old Spice? Axe vs Old Spice: Battle of the Scents. After using both in the past – and still a fan of Axe body washes, my verdict is: Body washes: Axe wins with cool stuff like Dark Temptation. Body sprays: Old Spice is better in general – here’s their best, a mild, gentlemanly scent…Who Does Old Spice partner with?Old Spice has teamed up with Denver Broncos line-backer, Von Miller, naming him the face of its 2016 NFL push featuring the brand’s Hardest Working Collection line-up. The range represents the marque’s top-performing anti-perspirant deodorants and body washes.