There is a very large target market for Uber full of “buyer personas”. Some of the personas include: men and women ages 18 to 60 that frequently attend concerts, baseball games, basketball games, football games, etc. men and women ages 18+ who travel frequently for business (or pleasure) via air or public transit.Click to see full answer. Then, what is Uber’s marketing strategy? The marketing strategy of uber Marketing strategy stems out of the value proposition of the company and covers the big picture of what the business offers: the value proposition and related brand messaging.Secondly, what is Uber’s business model? The Business Model of Uber. by Armin Laidre. Uber is a smartphone app which provides on-demand service to users. It connects willing passengers to taxi cab drivers. Taxi drivers use their own cars when providing taxi service and Uber gets 20% of the fare. Thereof, what is Uber’s market share? Despite being almost synonymous with the ridesharing industry, Uber’s share of the U.S. market has been declining, falling from 74 percent in September 2017 to 69.7 percent in November 2019. This loss has been to the benefit of Lyft, whose market share stood at 29.2 percent in that same month.What is Uber’s USP?Founded in 2009, the Uber service is currently available in 600 cities across 65 countries. The USP of Uber is that it not like the traditional taxi business which believes in owning taxi and employing taxi drivers, rather it connects the passenger to a taxi driver and takes a share of the fare.